Reaching Your Goals: We need to know what is important to you in these areas:
- Your urgency or time frame
- Our Marketing Plan and other services
- Your role in the successful
sale
- How we communicate
- Your net proceeds
- Our background and qualifications
- Relocation/Buying your next home
- Other concerns or questions you may
have
We will work to sell your property:
- At the highest net and best terms
to you
- Within your timeframes
- With the least stress and inconvenience to you.
A successful sale is not an accident. It takes:
- A property that stands out
- An aggressive marketing plan
- A strategy for showing off the property
- Pricing at market value
- Handling the details to complete the transaction.
Home Showing Analysis & Preparation:
You do not get a 2nd chance to make the best 1st impression.
- Tour
the property from the Buyer´s standpoint. I have worked with
thousands of buyers
and I know what they want
- Conduct a complete "staging" analysis
of the property
- Review interior of the property to maximize attractiveness
- Assist the
seller in storing large pieces of furniture & stuff
- Review exterior
of the property to maximize "Curb appeal"
- Recommend exterior
improvements to maximize attractiveness
- Assist property owner in
preparation of the property for showing on a room by room basis
- Advise
you of cost effective and/or necessary improvements
- Ordering pest control
and professional home inspections prior to marketing
- Review safety and
security precautions
- Review showing information & recommendations
Marketing: We only need 1 buyer. But we need a complete marketing plan to find that 1
buyer and convince them that your home is the right one for them. Our aggressive marketing
plan will insure the successful sale of your home.
NOTE! Most
agents will do the basics:
1 Enter the property into the local San Diego MLS
2 Run a few newspaper ads
3 Do a comparative market analysis
That could be enough to sell your home but why not NET more money with Dennis &
Donna "Sunshine" Smith and our Complete Professional Real Estate Services Program
Our Program:
Marketing & Advertising - Discuss how it can affect
your NET return on the home.
Create a customized marketing plan that targets
most likely
buyers realizing that every home is different and is marketed differently
General Marketing & Preparation:
· Take photographs of the property for use in marketing materials
· Obtain virtual tour of the property (most properties)
· Fill out "My Home is Great" form
· Develop an attractive description of the property for marketing
· Review the benefits and drawbacks of the lock box
· Review the benefits and drawbacks of the real estate sign
· Design attractive color flyers for the property inside and out
· Consult as to advertising copy for various media
· Print color & b/w flyers
Marketing to 18,000+ Agents
· Provide flyer display stand and flyers for inside the property
· Provide fax feedback form on property for agent feedback
· Follow-up with agents on showing appointments
· Submit property to Multiple Listing Service and its 18,000+ agents
· Submit property to Orange & Riverside county MLS systems.
· Submit supplement to MLS
· Check in the MLS "reverse prospecting" section
· Promote property to agents in Taylor Place office
· Hold a Broker/Agent Open House
· Network about the property with other Real Estate Professionals – Local & National.
· Direct fax or e-mail marketing to top producing buyers agents
Our personal Marketing
· Meet potential buyers at the property
· Follow-up with potential buyers from Advertising opportunities
· Update marketing program as necessary
· Constantly search for new marketing ideas for your home
Neighborhood & Buyer Marketing
· Develop "Just Listed" postcards
· Direct mail advertising
· Contact 300+ neighbors by phone, mail or door knocking
· Place appropriate riders on the sign
· Place brochure box on the sign
· Keep brochure box supplied with flyers
Internet Marketing
· Feature property on my 9 personal web sites:
http://www.SanDiegoHomes4u.com
http://4-cardiff-ca-real-estate-selling-buying-homes.com/
http://4-Oceanside-real-estate-selling-buying-homes.com
http://4-Carlsbad-real-estate-selling-buying-homes.com
http://4-Encinitas-real-estate-selling-buying-homes.com
http://4-Solana-Beach-real-estate-selling-buying-homes.com
http://4-Del-Mar-real-estate-selling-buying-homes.com
http://4-Vista-real-estate-selling-buying-homes.com
http://4SeniorRealEstate.com
Craigslist.org, SanDiegoBackPage.com, zillow.com, and more
· Internet advertising of your home on the following Web Sites (I
use the Upgraded Promotion Package where possible):
http://www.Realtor.com National Assn. of Realtors
web site
http://www.Homes.com
http://www.RealEstate.MSM.com Microsoft
web site
http://HouseTrader.com
http://wsj.com The
Wall Street Journal
http://TaylorPlace.com Taylor
Place web site
· Internet links to these Websites via major engines
such as Yahoo!, Excite, Infoseek, AOL, GoTo, Alta Vista, HotBot,
LookSmart,
Snap,
Google, MSN, Northern Light, Netscape, Go,
NBCIN.com, WebCrawler, AskJeves and Most other Realtors Web
sites & more.
Disclosures
· Provide Real Estate Transfer Disclosure form to seller
· Conduct a through and diligent visual inspection of the property
· Review the status of any encumbrances against the property
· Obtain architectural drawings and permits relative to the property, if required
· Review the Agency Relationship Disclosure
· Review the FIRPTA Sellers Disclosure
· Review the Water Heater Disclosure
· Review the Smoke Detector Disclosure
· Review the required Natural Hazards Disclosures
· Review the Lead Disclosures
· Review the Flood Disclosures
· Review the Geologic Disclosures
· Review the Megan’s Law Disclosure
· Review the Environmental Risk Report
· Review the Earthquake/Seismic Disclosures.
· Review the Real Estate Transfer Disclosure statement
· Review Fire Danger Area Disclosure
· Review any addition disclosures which may be required for the property, including,
but not limited to Mello-Roos, Right to Farm, Soils, Septic
· Review Fair Housing Laws
Financial: Proper pricing anticipates what the buyers are willing to pay.
· Prepare a Competitive Market Analysis of the property
· Prepare a net sheet
· View competing properties for sale
· Develop a pricing strategy for the property
· Explain seller-carryback
· Explain how commissions are split between Listing and Selling Brokers
· Show how commission structure/split affects the show-ability of the property
· Research available financing options for the property
· Provide comparable and value analysis to Appraiser if requested
· If property is a condominium or PUD, work with Homeowner´s, Assn.
· Review market analysis periodically
Representation
· Contract Negotiation
· Order a Property Profile of the property
· Review Property Profile
· Consultation as to licensed pest control inspection
· Consultation as to pool/spa inspection
· Consultation as to roof inspection
· Consultation as to septic tank inspection, as necessary
· Consultation as to well inspection, as necessary
· Consultation as to correction of significant items discovered in inspections
· Consultation as to required Disclosures
· Consult with Seller on Fair Housing laws
· Coordinate property showings as needed
· Pre-qualify buyers
· Consult as to the coordination of the presentation of offers to purchase
· Consult as to merits of the offer
· Consult as to the possible course of action on each offer
· Consult as to multiple offer procedures and dangers
· Consult as to Counter-offers, as necessary
· Consult as to opening of escrow
· Review escrow documents
· Monitor the progress of the buyers loan
· Make sure that all the terms of the Purchase Contract are carried out
· Resolve question or problems as they arise
· Professional real estate brokerage service
· Experienced contract negotiation
· Office support services
· Relocation assistance and referrals
· Home showing and Safety Review
Professional services referrals (Pest, Property, Roof,
Chimney, misc. repairs)
Provide Moving Handbook
Transaction Management Services
· In-house Transaction coordination services available at no extra charge
· Full-time support staff
· Team Approach: My wife Sunshine is my licensed assistant, customer service
and marketing coordinator
· Appraisal coordination
· Coordination of inspections
· Coordination with co-op real estate agent
· Coordination with escrow officer
· Coordination with Lender
· Coordination with Homeowner Management group
· Coordination with insurance agent as requested
· Coordination with attorneys, heirs, trustees, as requested
· Coordination with Home Warranty company
· Reminder of needed changes in utilities: lights, heat, phone, etc.
· Arrange for key transfer at close of escrow
· Refer you to an outstanding Realtor in another area
Communication
· Obtain agent feedback on price and condition after showing
· Obtain agent feedback on price and condition after Broker Tours
· At a minimum, weekly status report to seller by phone, email, or in person
· Review marketing plan periodically
· Update you with changes in market conditions
· 800 number with caller ID and call capture
· We are available to show your property or to answer questions
7 days a week, 8AM to 9PM
· Let us know how to reach you at all times. We never know when an offer will
arrive.
Client Testimonials at http://sandiegohomes4u.con/refs.htm
Thank you for taking your time to review all this information.
Our goal is to successfully market your home and meet all your Real Estate needs.
May I go to work for you now?
